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How Google Apps Emerged as a Leader ?

posted Mar 6, 2014, 12:07 PM by Bipin Sasi   [ updated Mar 6, 2014, 12:07 PM ]

Google Apps has achieved the ripe old age of 7.  Brought to life in August 2006, the original offering had 4 basic services – gMail, gCalendar, Docs and PageMaker.  To express how fast and how much Google Apps has expanded beyond that – well, that’s as tough as explaining how GOOGLE INC, founded only 15 years ago (1998) has expanded:

  • from 2 founders to over 30,000 employees worldwide
  • gone from $0 to $50,000,000,000 (Billion) annual revenue in 15 years
  • and warrants a stock price >$1,000  per share 

Google is accustomed to rapid and significant change, so in just 7 years it has morphed Google Apps from a suite of modest apps to an entire Digital Ecosystem.  It now provides all three “As A Service” layers of CLOUD computing: Infrastructure (IAAS) / Platform (PAAS) / Software (SAAS).

Essentially it has transformed PC’s into PDC’s (Personal Data Center) and for a company can serve as a complete secured and professionally administered offsite Data Center.  One that can be scaled up or down on demand – that’s a long way from providing a few productivity apps.

Some important facts : 
  • In 2012 the majority of businesses are adopting cloud computing – 38% have already adopted cloud computing and a further 29% are making plans to adopt it. 89% of financial decision-makers are aware of their organizations’ plans to adopt cloud computing and 66% have been involved in the decision as to whether cloud computing should be adopted in their organization
  • Gartner found that Google’s cloud-based productivity suite (ie. Docs, Sheets, Slides, etc.) is taking market share from Microsoft. Google Apps had about 10 percent of the cloud-office market in 2007, 20 percent in 2009, and between 33 percent and 50 percent in 2012.
  • The Google Apps Marketplace, Chrome Web Store and Drive installable applications have emerged to help organizations fully realize the potential of Google Apps and make their use of the platform easier and more secure.   
  • 72 of the top 100 US universities use Google Apps including Princeton, Brown, Northwestern, Georgetown and Vanderbilt
  • Google is doing to Microsoft as Microsoft has done to countless competitors: releasing products that are pretty good, improving incrementally and making them so affordable that, at some point, it’s hard to justify not making the switch. That’s especially true when most of your company’s employees have Gmail and Google Apps accounts and aren’t shy about using them for business.
( The article was contributed by Ashish Gupta/ Google Apps Developer /VRD Network )